Coke and Oreos are SOOOO Last Year

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This interesting piece was at MSN.com today.

“The troubles faced by Procter & Gamble, Oreo-maker Kraft (KFT, news, msgs) and others are emblematic of a radical shift in the habits of consumers worldwide, as cheap has become chic. Much of the change is necessary, as many families have less money to spend, but a mood shift has mysteriously taken hold through both the mass media and new social networking, leading even well-off consumers to cut conspicuous consumption of everything from branded paper towels to rockin’ cars. ”

http://articles.moneycentral.msn.com/Investing/SuperModels/shoppers-pass-on-passe-name-brands.aspx

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